Consumer Religion
Whenever and company is considering moving a part of their business to a certain area of the country, they conduct a consumer demographic of the area to see if the area will support their business. They will survey the area to find out the median age, salary level, family size, and interests of the community. They want to know what the community wants and whether they can provide it to them. They then, if possible and the consumer index is healthy with a future for profit, design and modify the business to conform to the community and their perceived needs or wants. This is a marketing technique used by almost all successful business enterprises. To understand this kind of thinking, it may be good to define some terms. By Consumer…




